Kim Kardashian’s newest Skims marketing campaign could also be her NSFW advert up to now.
The 42-year-old actuality star unveiled a sequence of photographs in promotion of the model’s new Rubbersized Scuba Swim assortment on Monday, June 26. Within the steamy snaps, taken by photographer Steven Klein, Kardashian might be seen coated in oil, modeling a black neoprene bikini prime paired with matching high-rise bottoms. The TV persona teamed the sultry look with latex gloves, outsized sun shades and moist hair.
Within the marketing campaign photographs, Kardashian posed on prime of a male mannequin as others posed in numerous items of the gathering within the background.
“Skims has introduced the launch of its newest and most provocative swim marketing campaign …The marketing campaign is trendy and horny, offering an unconventional tackle swimwear and illustrating how Skims makes use of recent advertising and marketing to reinvigorate stale classes, problem stereotypes and generate virality,” the model defined in an official press launch.
Kardashian’s latest Skims capsule comes simply days after she revealed that the shapewear label made $500 million in 2022.
The Egocentric creator shared the information in her Time 100’s Most Influential Corporations of 2023 cowl story, which debuted on-line on Tuesday, June 20. Kardashian advised the publication about Skim’s huge success of the loungewear, revealing that the corporate’s 2022 income “positively exceeded the whole lot that I ever imagined.” Regardless of the staggering revenue, Kardashian revealed that she “nonetheless” has “impostor syndrome.” Nonetheless, she famous, “I believe that’s a part of what retains me going.”
Elsewhere within the interview, the KKW Magnificence founder shared the historical past of Skims. “It began off with merely discovering shapewear that was a pores and skin tone that might match my colour,” Kardashian defined. “I used to take my shapewear and dye it with tea baggage and low within the bathtub.” Skims’ assortment options over 10 pores and skin tones and ranges from sizes XXS-4X.
The Hulu star first launched the corporate in September 2019, beneath the identify Kimono. After she was accused of culture appropriation, Kardashian rapidly modified the identify to Skims earlier than launching. Along with swim, the corporate has since expanded to incorporate pajamas, attire, slippers and menswear.
Kardashian has tapped the most important names in Hollywood to star in Skims campaigns, together with Brooke Shields, Chelsea Handler, Teyana Taylor, Ice Spice, Tyra Banks, Heidi Klum and extra. Kardashian’s well-known sisters Khloé Kardashian, Kourtney Kardashian, Kylie Jenner and Kendall Jenner have additionally appeared in Skims endorsements.
